Pizza Pizza

A relaunch of the Pizza Pizza ordering app and site, the ask was to create a platform that would showcase more than just the latest specials and help promote single item purchases and other new products that Pizza Pizza plans to deliver in the future.

Product: Responsive Web & App

Service: Strategy & Design

In partnership with Pizza Pizza, we streamlined a user-friendly system for both mobile and web, making ordering on the go easier than ever. We took a large menu with hundreds of configurations (a challenging UX problem) and created an outcome that earned a Webby Award Nomination.

Seamless mobile ordering

With the latest app version, we enhanced the loyalty experience with a new “points” counter integrating with the Givex loyalty engine for digital loyalty cardsOne of the main strategic goals of the new version of the site was to reduce dependency on price-based specials and bring customers to individual product ordering. Each product was given an SEO-friendly landing page to showcase the wide variety of pizzas in an easy-to-navigate customer experience.The relaunch of the site saw an immediate lift in sales with a 50% reduction of bounce rate from the homepage. The new site was also designed to be responsive, allowing the sometimes complex configuration process to be fully accessible via mobile web.

Experience Strategy

One of the main strategic goals of the new version of the site/app was to reduce dependency on price-based specials and bring customers to individual product ordering. Each product was given an SEO-friendly landing page to showcase the wide variety of pizzas in an easy-to-navigate customer experience.We also created new event bundles of products that were occasion-based. For example, “date night” offered an interesting pairing of products vs. a sales-based price.

The relaunch of the site saw an immediate lift in sales with a 50% reduction of bounce rate from the homepage. The new site was also designed to be responsive, allowing the sometimes complex configuration process to be fully accessible via mobile web.