Creating a first-of-its-kind product is as challenging as it is exciting. Our first step was creating our overarching experience strategy. Through our research and initial testing, we realized that although the products themselves will keep users engaged, the best value of the influencers will be their built-in audience. By finding ways to highlight who they are and giving them a platform to do what they do best, we can help migrate over their follower base vs. asking them to create a new one.