Brand Work & Photography

Transforming a
transformative skin
care product.

A complete overhaul of the existing SENTÉ brand, our work included an update on brand position, visual language as well as a redesign & build of sentelabs.com. With this redesign, we led 5 major product launches across all digital & traditional channels.

Our first product launches were a huge success, with products selling out of inventory for the first time in the company’s history.

Research

Our first step was to not only understand the SENTÉ customer, but discover who SENTÉ is as a company. By bringing the SENTÉ core values together with the customer’s need for their products, we created a brand overhaul that would resonate with both.

San Diego

Toronto

While they sleep,
We Work.

As an extension of the SENTÉ team, our goal is to create a working model that allows us to maximize on productivity and the ability to collaborate. Using the time difference as an advantage, we defined an agile working model that keeps us ahead of their needs, no matter how time sensitive they might be.

Testing for Results

All key messaging and creative designed with SENTÉ was fully tested with their customers, to ensure it not only resonated, but had the potential to make a difference.  To us, this was vital to the success we’ve achieved together. By putting the work through almost as much testing as the products themselves, we gained the insights needed to tell the SENTÉ story.

Testing for Results

All key messaging and creative designed with SENTÉ was fully tested with their customers, to ensure it not only resonated, but had the potential to make a difference.  To us, this was vital to the success we’ve achieved together. By putting the work through almost as much testing as the products themselves, we gained the insights needed to tell the SENTÉ story.

Brand Stewards

We continue to work with the SENTÉ team to support their brand as it grows and evolves to their every growing product lineup filled with new scientific discoveries and breakthroughs.