iOS & Android App
More Than Movies
A relaunch of the SCENE loyalty program, including both web and mobile, to showcase the many benefits of the SCENE program beyond just going to the movies.
Multiple rounds of design/UX iteration & user testing led to the creation of a best in class loyalty app with an app store rating of 4.7.
Mobile Engagement
The new SCENE app allows members to track and redeem points, as well as take advantage of the latest in partner offers. The platform created new opportunities for SCENE to engage with its members as they use their SCENE card.
Member Acquisition
SCENE saw a huge lift in member acquisition with the launch of the app, with the vast majority choosing the mobile app channel over responsive web.
Member Acquisition
SCENE saw a huge lift in member acquisition with the launch of the app, with the vast majority choosing the mobile app channel over responsive web.
